WEBSITE COPY

Ikone International was tasked to create a new brand, logo, and website, which represented the branding of Vlooms, an up and coming flowers delivery service. I was responsible for creating website copy, including a tagline/slogan for their brand.

I wanted to emulate the feeling people would get from gifting and receiving roses, and came up with the tagline ‘Gift Happiness’ to get the visitor to start thinking about the occasion and the feelings of the action instead of just the product. The idea was to build a narrative around the emotions that gifting roses will bring, and how Vlooms would help them to achieve those emotions.