Kappa Rolls + Bowls


KappaIkone International was tasked with the web design, social media, and taglines of a new fast-casual restaurant in North Miami that specialized in custom sushi rolls and fried rice bowls. As the sole copywriter, I collaborated with the Ikone team and the restaurant owners on website copy, menu copy, slogan, and social media campaigns. The tagline that we ended up with was ‘Roll+ Bowl your way,’ which they implemented throughout the website and restaurant. My goal was to create something that was catchy, easy to remember, and represented the main benefit of eating there.

Restaurant Website



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