WEBSITE and Brochure COPY
Ikone International was tasked with the branding, web design, marketing materials, and taglines for Anthony’s Key Resort, an island resort located on Roatan, just off the coast of Honduras. As the sole copywriter, I collaborated with the Ikone team and the resort owners to create a tagline that reflects the nature of the experience that Anthony’s delivers. The tagline that we created was ‘Designed by Nature. Discovered by You,’ which they implemented throughout all of their new marketing communication materials. My goal for the tagline was to create something that reflected the natural beauty of the resort and the visitor’s experience. I also created brochure copy that goes into detail on the Resort and what it has to offer its guests.