WEBSITE COPY and Tagline

Ikone International was tasked with the naming, branding, web design, and taglines of a new Mediterranean fast-casual restaurant in Brickell, Miami. As the sole copywriter, I collaborated with the Ikone team and the restaurant owners on a name and eventually settled on Zuuk Mediterranean Kitchen. The tagline that I created for the restaurant was ‘Get Hooked on Zuuk,’ which they implemented throughout the website and restaurant. My goal was to create something that was catchy, easy to remember, and represented the fun/casual nature of the owners and the brand they wanted to create. The tagline also represents the addictive nature of the Mediterranean food served there.